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    <loc>https://harpring.me/portfolio-samples</loc>
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    <lastmod>2024-04-15</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5936dfe28419c23e7ea3a049/1497548531327-4HGIGO44QZ7BVUKUPFSM/orbitzTabletHome.png</image:loc>
      <image:title>Portfolio samples</image:title>
      <image:caption>Image above: I was UX lead for the design of the first-ever tablet-optimized screen view for the Orbitz website. About Orbitz Worldwide provides online booking of flights, hotels, cars, and other travel services to millions of customers around the world. My job was to make the customer experience, from trip research, to product comparisons, to checkout, as easy and delightful as possible. I worked closely with developers, visual designers and product strategists in an Agile environment with a fast-paced production cycle that allowed me to collect data about my work, gain insights, and iterate constantly.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5936dfe28419c23e7ea3a049/1497551725209-08P9V82U2RYF89V83A6T/caremark-wireframe.png</image:loc>
      <image:title>Portfolio samples</image:title>
      <image:caption>As the user experience lead, one of my most important challenges on the project was to completely recategorize the content of the site and introduce a new navigation system based on my research into the customers' mental model.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5936dfe28419c23e7ea3a049/1497552111158-2UMCLOPB4V9RBA6JHX0G/motorolaSolutionsHome.png</image:loc>
      <image:title>Portfolio samples - Project Overview</image:title>
      <image:caption>Motorola Business Solutions creates and sells products that must (and do) perform in the most rugged settings, including house fires and police chases. Users of the website who evaluate and choose these types of devices for their organizations told us that they weren't getting the opportunitity they needed online to understand what it would feel like to use the devices they were researching everyday. Is this radio bulky or slim? Could it slip out of my hand at the wrong time? Could I operate the buttons with a fireproof glove on? In addition to focusing on general usability improvements and a visual refresh, we designed interactive product tours and created a strategy for the future that includes compelling video demonstrations as well as editorial copy that focuses on how the design of key features supports everyday use in life-and-death situations. My Tools &amp; Techniques Stakeholder interviews: Our user experience team interviewed end-users and created personas and mental model documentation for earlier projects, and with this previous design research in mind, I interviewed internal stakeholders from Motorola's business and editorial groups to identify goals for the redesign and pain points that needed to be addressed. Content audit: I inventoried the website to document the existing information architecture and to identify unique page types that would require templates. Wireframes and flows: In a short amount of time, I created wireframes for more than 20 templates, focusing on enhancements that would allow customers to "try out" devices before traveling to a dealer. I also worked toward friendlier labeling and editorial placement that emphasizes key features first and progressively reveals technical details as users need them. I presented my documentation directly to the client and acted as a user experience advisor and advocate throughout the project. Collaboration with visual designers and front-end developers: I served as an advocate for user experience during the visual design and development phases.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5936dfe28419c23e7ea3a049/1497301649601-YEWD7VDEJAHTDK3CM3E8/touch-wall-shot.jpg</image:loc>
      <image:title>Portfolio samples</image:title>
    </image:image>
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  <url>
    <loc>https://harpring.me/work/sensi-touch</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-06-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5936dfe28419c23e7ea3a049/1497304006837-TS54664P5VXEVNAXAXU1/sensi-usability.png</image:loc>
      <image:title>Sensi Touch - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5936dfe28419c23e7ea3a049/1497304725951-C5P706PXBSWQ34OTX3BY/sensi-touch-ia.jpg</image:loc>
      <image:title>Sensi Touch - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5936dfe28419c23e7ea3a049/1628374379823-CES1302FCOG6VUV15RFQ/touch-wall-shot.jpg</image:loc>
      <image:title>Sensi Touch</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5936dfe28419c23e7ea3a049/1497305284894-9DUVJID8QT6D7MA1HP8I/sensi-touch-screens.png</image:loc>
      <image:title>Sensi Touch - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://harpring.me/work</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-06-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5936dfe28419c23e7ea3a049/1628374379823-CES1302FCOG6VUV15RFQ/touch-wall-shot.jpg</image:loc>
      <image:title>Portfolio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5936dfe28419c23e7ea3a049/1497548531327-4HGIGO44QZ7BVUKUPFSM/orbitzTabletHome.png</image:loc>
      <image:title>Portfolio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5936dfe28419c23e7ea3a049/1497551725209-08P9V82U2RYF89V83A6T/caremark-wireframe.png</image:loc>
      <image:title>Portfolio</image:title>
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  <url>
    <loc>https://harpring.me/work/orbitz</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-06-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5936dfe28419c23e7ea3a049/1497323213817-7K95HLDQZJDOJQR0DN0Q/orbitz-experience-model.png</image:loc>
      <image:title>Orbitz Worldwide - Make it stand out</image:title>
      <image:caption>Figure above: The head of research and I spearheaded an effort to create the first customer journey map created at Orbitz Worldwide. Drawing from years of primary research with customers, in addition to secondary research about travel search behavior, we ran a series of workshops that resulted in the map shown above.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5936dfe28419c23e7ea3a049/1497548531327-4HGIGO44QZ7BVUKUPFSM/orbitzTabletHome.png</image:loc>
      <image:title>Orbitz Worldwide - Make it stand out</image:title>
      <image:caption>In 2012, I was UX lead for the design of the first-ever tablet-optimized web view for the Orbitz family of sites.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://harpring.me/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2024-04-16</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5936dfe28419c23e7ea3a049/ce8abad5-30f7-4754-8cfc-3a21a9638638/PXL_20211004_210444243.PORTRAIT.jpg</image:loc>
      <image:title>Julie Harpring, User Experience Design and Strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://harpring.me/portfolio</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-04-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5936dfe28419c23e7ea3a049/def5ce44-9882-422a-bd77-28a12973aeca/Screen+Shot+2022-06-12+at+11.15.18+PM.png</image:loc>
      <image:title>&lt;p class="" style="white-space:pre-wrap;"&gt;My Work&lt;/p&gt;</image:title>
      <image:caption>One client asked me to find out why potential customers were reporting that the app for one of their Wi-Fi enabled instruments was too hard to use. Once I had observed users in the field and facilitated ideation sessions with stakeholders, I redesigned the application.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5936dfe28419c23e7ea3a049/2a565dc3-40ee-41cf-9d63-38ebc838c26a/caremark.png</image:loc>
      <image:title>&lt;p class="" style="white-space:pre-wrap;"&gt;My Work&lt;/p&gt; - Make it stand out</image:title>
      <image:caption>I conducted research and created the wireframes for the CVS Caremark prescription benefit member portal.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5936dfe28419c23e7ea3a049/a0b2129b-4fb5-4c4f-b989-0fe09409fb25/Screen+Shot+2022-06-12+at+11.07.28+PM.png</image:loc>
      <image:title>&lt;p class="" style="white-space:pre-wrap;"&gt;My Work&lt;/p&gt;</image:title>
      <image:caption>I conducted research for and created the UX design for Sensi’s Multiple Thermostat Manager product.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5936dfe28419c23e7ea3a049/3a102082-a988-4f6c-9e79-549bb87fb68a/julieWikiExperienceModel_beta.png</image:loc>
      <image:title>&lt;p class="" style="white-space:pre-wrap;"&gt;My Work&lt;/p&gt; - Make it stand out</image:title>
      <image:caption>I co-led the creation of the first customer journey map at Orbitz Worldwide.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5936dfe28419c23e7ea3a049/c2f04795-7188-4c55-9373-81930ed08e81/Screen+Shot+2022-06-12+at+11.22.07+PM.png</image:loc>
      <image:title>&lt;p class="" style="white-space:pre-wrap;"&gt;My Work&lt;/p&gt;</image:title>
      <image:caption>Digital sticky notes from a synthesis board of challenges for patients engaging with healthcare tools.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://harpring.me/cvs-caremark</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-06-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5936dfe28419c23e7ea3a049/1497550611435-FV7TCD6G4BW658WFTWPS/caremark-interviews.png</image:loc>
      <image:title>CVS Caremark - Make it stand out</image:title>
      <image:caption>Participants like “Jose” helped us understand the reluctance many people with maintenance medication prescriptions for chronic conditions have to switching from picking up their medications at a local pharmacy to using the prescription benefit mail order service.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5936dfe28419c23e7ea3a049/1497550700810-C5NHG2JV18E190EJVMY6/caremark-customer-journey.png</image:loc>
      <image:title>CVS Caremark - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5936dfe28419c23e7ea3a049/1497551725209-08P9V82U2RYF89V83A6T/caremark-wireframe.png</image:loc>
      <image:title>CVS Caremark - Make it stand out</image:title>
      <image:caption>I used InDesign to annotate the wireframes with interaction design details and flows of the experience, which included management of the user’s member benefit account, information about the benefits included in their plan, and a mail order prescription drug request form.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://harpring.me/home-copy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-04-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5936dfe28419c23e7ea3a049/ce8abad5-30f7-4754-8cfc-3a21a9638638/PXL_20211004_210444243.PORTRAIT.jpg</image:loc>
      <image:title>Home (Copy) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://harpring.me/home-copy-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-04-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5936dfe28419c23e7ea3a049/ce8abad5-30f7-4754-8cfc-3a21a9638638/PXL_20211004_210444243.PORTRAIT.jpg</image:loc>
      <image:title>Home (Copy) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
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